A Softer Expression Of Modern India
At Industale, we believe clothing should do more than simply exist in a wardrobe.
It should feel lived in, grounding, effortless — like something that naturally becomes a part of your everyday rhythm.
Industale was born from a deep appreciation for India’s rich textile heritage, artisanal craftsmanship, and the quiet beauty found in thoughtful details. We wanted to create clothing that carries the soul of traditional craftsmanship while speaking to the pace and sensibilities of modern living.
In a world driven by trends and excess, we chose a slower path.
One rooted in texture, intentionality, and timeless design.
the thought behind industale
"Stories of India"
Every fabric, silhouette, texture, and finish is part of a larger narrative - one that values human touch over mass production and longevity over momentary trends.
Our pieces are designed to feel understated yet distinctive. Relaxed yet refined. Contemporary yet deeply rooted.
We draw inspiration from:
- India’s artisanal legacy
- Natural textures and earthy palettes
- Slow living and mindful design
- Architecture, movement, and everyday rituals
The result is clothing that feels calm, breathable, and enduring.
Priyamvada Gattani
Founder
Industale was founded by Priyamvada Gattani, a seasoned marketing professional with over a decade of experience at the intersection of luxury fashion, digital strategy, and experiential branding.Her career spans renowned brands across India and the UK, where she honed her expertise in brand building, consumer behavior, and fashion marketing. With an M.A. in Strategic Fashion Marketing from the London College of Fashion and a business degree from Narsee Monjee Institute of Management Studies, Priyamvada brings a unique blend of creative vision and strategic acumen to the brand.As the co-founder of Mach1 Digital, a performance-driven marketing agency launched in 2020, she has led growth for global brands through sharp insight, storytelling, and digital innovation. Industale is a natural extension of that journey - merging refined aesthetic sensibilities with a bold, purpose-led approach to fashion.
Where modern stories meet india
a global aesthetic,
made in india
At Industale, we are driven by a singular vision - to celebrate India’s rich craftsmanship while making it relevant to the modern world. Through Industale, we create a space where tradition meets contemporary design. Our mission is to bridge the gap between traditional sensibilities and global aesthetics, showcasing the beauty of “Made in India” across borders. Through this, we empower Indian designs, giving our creations the reach and recognition they deserve, while offering the world timeless products with a story woven into every detail.
our values
guided by tradition, driven by the world
Not the richness of excess,
but of texture, ritual, craftsmanship,
and stories carried through generations.
Traditional sensibilities,
reimagined through restrained silhouettes,
contemporary textures, and everyday ease.
Rooted in nature,
natural fabrics, and mindful creation -
where clothing feels deeply human again.